Toward ‘Cultures of Engagement’? An exploratory comparison of engagement patterns on Facebook news posts

Information production, dissemination, and consumption are contingent upon cultural financial dimensions. This study attempts to find cultures of engagement that reflect how audiences engage with news posts made by either commercial or state-owned outlets on Facebook. To do so, we collected over a million ( n = 1,173,159) produced 482 in three Scandinavian countries (Denmark, Norway, Sweden) analyzed 69 interactions across metrics (i.e. comments, likes, shares). More concretely, investigate whether the patterns follow distinct national boundaries type outlet ownership. While skeptical as markers specific engagement, our results show there clear differences readers depending country origin they fully private-owned outlets.